Why Us? Home Why Us? The Grower Direct ConceptThe formula for the world’s largest and most successful flower franchise is beguilingly simple.– High quality– High Volumes– Product Access– Low prices– Low temperatures– Product Knowledge– Relaxed Atmosphere Our PeopleGrower Direct evolved out of a back of the car flowers by the fistful venture started in 1986 by a restless young systems analyst antique clock collector and entrepreneur named Skip Kerr Quality ChecklistSince quality means everything to us, we have a quality checklist to ensure that our customers receive only the finest fresh cut flowers.