Our mission is to make the enjoyment of quality fresh
cut flowers an affordable, everyday event in your
home and workplace.

We can provide fresh flowers for any and all occasions, Weddings, Birthdays, Anniversaries, or anytime you just want to brighten up the day. Looking for something unique in a flower design? Just ask we can accommodate most floral requests.


We offer local area delivery, Monday thru Saturday, make us your local Lethbridge florist. Give us a call or order on line, or better yet; visit us in person so that you can see our beautiful walk in cooler and the vast selection of flowers it holds.

If your looking for roses, look no further because we know roses like no one else. Over two decades ago it was Grower Direct that introduced value priced roses into Canada. Since that time our expertise and selection of roses has grown considerably and we have maintained our value pricing on roses and all the flowers we sell.  

You will feel even better knowing that when you buy flowers at our store you are making a socially-responsible and environmentally-conscious flower purchase. Our flowers are part of the FlorVerde program, which ensures our flowers are grown on farms where workers get a fair wage, medical support and good working conditions. In addition, through this program, our flowers are grown in conditions that meet stringent environmental standards.

Making the world a better place one flower at a time